The date is set, the venue is booked and the team has worked hard to design a unique and unforgettable event experience. However, that may not stop the company owner from worrying that guests won’t attend. Successful event marketing may seem difficult, but it’s easier than most people think. Below are a few event marketing tips for business owners.
Create Event Pages
Nothing lends credibility and legitimacy to a corporate event like a well-crafted website or event page. Prospective attendees who need to go past the first page of Google results when searching for an event could end up not coming at all. While it’s great to have a whole website just for the event, there are other alternatives, such as EventBrite, for those who lack the budget, the time or both.
Send Out Reminders
It’s a fact of life: People are almost always busy. Therefore, they may forget about an upcoming event, even if they sent in an RSVP months ago. If the business owner has invitees’ email addresses, a marketing campaign in the weeks and days before the event could remind them and rekindle their enthusiasm.
Be More Social
While the subject of promoting events on social media has been covered at length, its importance cannot be understated. Don’t stop with Facebook; use LinkedIn, Instagram, Twitter and Snapchat as well. In terms of social media marketing for events, there’s no such thing as too much of a good thing.
Lock Vendors In
Booking a popular vendor can add viral buzz to a new company’s event. Attendees want great food and drinks in a good atmosphere, and finding a big name for a corporate event can give it the boost it needs.
Hit the Press Circuit
Reporters are usually excited to hear about big corporate events, and they will gladly provide coverage if the company owner puts together a concise, well-written press release. Start locally and work up to larger media outlets, and be sure to learn about relevant trade and injury associations, as they often send out newsletters and they may want to mention the event.
Catch the Wave
Use the above tips to build excitement and generate momentum before a big event. Take them a few steps further and start things off with an opening highlight. If people are excited about the event, they’ll be there early and they’ll anxiously wait to get in.